I wonder to know if I really need a newsletter, do we have different types of newsletter, when is the best time to send, do we have special industry rules according newsletter standards ….
How I would like to use newsletter:
- to communicate
- to build and maintain relationships
- to use it with auto responders
- to use it as a replay for somebody’s action on my website
- to follow up my potential customers
- to educate
- to keep customers coming back to my web site
How others use or suggest:
- To provide updates on a specific health area more on
- To disseminate disease management knowledge
- To introduce a new drug
- Weekly movie schedules, live music and concerts
- Discover weekly dining and bar specials
- See what fitness events are going on such as Triathlons, and Marathons and the Be Fit Program are taking place each week
- Hear about local sports clubs and teams you can join
- Discover the plethora of kids out of school activities
- Learn about all the charity and non profit fund raising events
- See the latest Humane Society animals that need a good home
- Discover Church events
- Hear about flight specials and charter trips
- New shops opening
- Shopping sales and specials
- Art exhibitions and cultural events
Email Newsletter Usability Nielsen Norman Group Report