eMail deployment got its rules which I described there. It is a helpful tutorial about eMail marketing. The success of your campaign comes not only from your proper planning and data quality it depends also on how you deploy it.

There is a lot of solutions you can use to deploy your campaigns . Generally you can divide them as follow:

• Buy your own email marketing software
• Buy email marketing services
• Use open source email marketing solutions

I also had to choose my own solution wasn’t easy. Now I have my own icontact tool where I`m able to sent email campaigns to thousands of recipients, make triggers to multitouch campaigns, measure performance, test different versions and automatically choose the wining template… you can see and test it there.

It was a long way before I came to the stage of having my proper tool. Before I learn how to make email templates, why i can`t send 1000s emails from my own mailbox, what is spam, Robinson list, why with the shared hosting you can not have statistic for your campaigns and why open source is not always a good solution. There is many more, which I`ll

• So if you`re a marketing expert or you hire such experts you probably will go to buy professional software to set up on your own servers in intention to send thousands emails a month – if this is not a case  there is probably no financial reason to buy really sophisticated and expensive software. Open source software is nice but keep in mind that it is not really without charges – you need to pay for a support.
• Professional services seems as a really good solution for different types of business. There is so many offers that for sure you will find something that suits yours needs.
• You need just mailing address with mailing software chose mailing providers there is many good offers there.
• If you need something more than a possibility to send mass mails you can choose providers with creative services which will prepare for you also the layout of your email.
• You need to outsource the whole eMarketing activities choose …(me?) Yes why not?  I have enough experience and resources to provide you simple or even really complicated multidimensional interactive marketing campaigns. Check there to see if I can suit your needs.

Open source can be a solution too, if you`re looking for a specific services or a challenge to test new solutions. There is some really good solutions like openEMM, phpLists. Their solutions are in the mature stage ready for a production environment. They also have well developed support and community which cares to constantly develop and upgrade the scripts according to quickly changing internet environment.